PROJECTS
Tazo Tea Packaging Extension
Package Design | ILLUSTRATION & Visual MotifsOct 2024 - Dec 2024
We developed a trio of packaging concepts for Tazo’s new flavor line, balancing fresh expression with brand cohesion. Each design maintained consistency across the series while giving individual flavors their own distinctive presence.
Meadowlark Dairy Rebrand
Package Design | Brand Identity | Illustration & Visual motifsMar 2024 - May 2024
Meadowlark Dairy’s rebrand shifts from nostalgia to a bold, playful system, anchored by a cow mascot, expressive patterns, and confident typography that honor its heritage while inviting fresh connection.
Coffee Crunch
Package Design | Brand IdentityApr 2023- May 2023
Coffee Crunch is a conceptual snack brand created from the ground up. The packaging design brings together slogan, typography, layout, and ingredient hierarchy into a clear, energetic system that balances playfulness with emotional appeal.
Overcrowded: Public Transportation App
UX/UI design | Brand IdentityDec 2024
A UX case study tackling one of San Francisco's most persistent urban frustrations. With Muni serving over 400,000 riders daily, peak-hour commutes had become unreliable and increasingly uncomfortable. As part of a 4-person team, I served as Documentation Lead, guiding the project through three iterative design sprints, from user research and surveys to usability testing and a refined Figma prototype, all centered on giving everyday commuters more control over their transit experience.