Coffee Crunch Brand
We were tasked with creating a conceptual snack packaging design. So we created the Coffee Crunch brand and packaging from scratch. Crafting every element, from slogan and typography, to layout and ingredient hierarchy. To balance energy, clarity, and emotional appeal.
PACKAGING design | Brand IdentityApr 2023 - May 2023The Challenge:
Balance product clarity with emotional impactcraft a packaging system that feels energizing, cohesive, and sensorially richStarting with taglines that envisions the brands’ values.ULTIMATELY deciding on "Awaken your senses"
“Awaken your Senses”
“Feel Every Crunch”
“Taste the Rush”
The Process
logo crafted to convey modernity and classminimalist bold font highlights the name with impactgold and deep magenta evoke trust, refinement, and richness
The process (cont):
clean and simple layouts enhance the logoconsistent color schemes unify the designeco-friendly materials show commitment to sustainability
Further Iterations were done to change the color palette as well as the logo design to showcase more of a cohesive pack
Here, for our final outcome, we adjusted the color palette, changed the typeface for the slogan, and used a softer weight for the logo.